Magazine: Online
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On The Cover
Our cover story takes you behind the scenes at the recent LookFab Moments boutique in Toronto, sponsored by Proctor & Gamble to highlight its assortment of brands (including Olay, Pantene, Cover Girl®, and Clairol®). It is the brainchild of Upshot, a Chicago-area marketing and promotional consulting agency. Stacie Thompson, Upshot’s senior art director/retail & environmental design, created the LookFab Moments layout. Kevin Nunney of The Taylor Group in Toronto assisted her with the lighting plan. The pop-up store was later shipped to Calgary for a similar stint at Market Mall.
PHOTO CREDIT: Mark Steele
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