STEPPIN’ LIGHTLY
The Electric Light Shoe – a promotional project created for athletic shoe manufacturer ASICS’ Onitsuka Tiger brand – features LED and electroluminescent wire technology.
HONG KONG’S LIGHTING FAIR GROWS IN EVERY WAY
The increased variety of designs, greater assortment of vendors, and a swell of overseas attendees distinguished the latest edition of this trade show.
The Electric Light Shoe is part of a promotional project spearheaded by Freedom of Creation (FOC) and StrawberryFrog with the help of Logic-Light. It was created for the Onitsuka Tiger brand of athletic shoe from ASICS. The illuminated shoe captures the company’s global brand strategy of mixing cultural heritage with the new attitudes of modern-day Japan. The shoe measures three feet long and contains a miniaturization of Tokyo, complete with busy streets and colorful signage. LEDs provide most of the illumination, however, electroluminescent wire is used along the curved sides. Our feature story about the project begins on page 12.
Doctorow Communications also publishes: HOME LIGHTING & ACCESSORIES
